The first step to launch any online business is to come up with a name for your website and choose a domain name too. Selecting from a host of domain names can be challenging as you would not want to compromise with anything whatsoever. Some people even take days or weeks to hunt an appropriate domain name to be added to their website, while others go for a random selection.
Availability is one of the greatest problems for choosing domain names.There are plenty of parked domains, either waiting to be accepted by a website owner to add some content to it, or the ones that are running successfully. There are other domain names that can be purchased only upon spending a lot of money. Some business owners do spend fortunes to buy a domain name of their choice.
There aren't any reliable figures to suggest the total number of domain names that are still in a limbo state. The primary domain name providers have stopped giving out any such information for more than a year now, but the latest best guess is that approximately one out of every six domains are parked, offered on sale or under construction.
This clearly indicates that you would have to modify what you've been looking for in the domain name and try to find a name that is available.
Regardless of these, there are some other factors to consider as well, such as:
Length of Domain Name
It's a thumb rule to choose shorter names. Longer domain names are less valued, while shorter names are more preferred because these are less available and high in demand.
There are many websites that use trendy and short names to ensure people don't have tough times remembering them.
Omit Hyphens
Gone are the days when hyphens helped search engines differentiate words contained in the domain name.
Using a hyphen clearly implies that the exact long word was not available, or has been taken by some other business.
Use of hyphens is history now. Also, people tend to forget hyphens more often.
Numbers are Complicated
Besides hyphens, some web addresses are also names with numbers. If you are to promote your web business and you have to spell numbers to pass on the domain name, it's definitely not worth.
There are some domain names that use "4" as a denotation. It's a bad idea! It only makes the domain more complicated and creates confusion. Avoid using numbers.
Extension Choice
It is very important to get two distinct domain extensions for your website. For instance, .com is a very common domain extension and it is also seen that people use their country specific extension (outside the USA). If you are not located in the USA, you should choose both to make sure there is no confusion in the minds of visitors coming to your site.
Unintended Use of Words
There are some domains that use unintended words or alphabets.
It is very important to check that there is no unexpected combination of letters to make your domain unnecessarily crowded. This is an alarming regularity, which has to be addressed to make sure your business runs successfully. Crop extra words and make your domain concise to make sure it reflects your business. A website is the face of a business, and the domain name is its recognition, after all.
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